Artwork Specifications

Technical Specifications

The advertiser is responsible for supplying final, screen-ready artwork. Submissions must not contain any copyrighted content, or must have explicit permission from the copyright owner.

• Your advertisement must be 1150×866 pixels in size and in landscape format (not portrait); we cannot adjust your file if it is the wrong size or format

• Your file must be a JPEG/JPG; we cannot accept any other file formats

• Your file must be less than 5 MB in size

The following image shows how an advert looks on a typical SUTV screen. Note that screens in different locations have different "skins". This design is for a busy corridor, where people are walking; in a food court, where people have time to read a screen, the skin will often include a news feed to attract attention.

Design Recommendations

On SUTV, your advert will appear throughout the day, 12 seconds at a time. Remember that someone looking at your ad is trying to remember key information, so you should make that as easy as possible. If you have a lot of text, or your key message is not clear, or if you are asking people to remember long URLs, then your ad may not be effective.

With over 10 years experience working with SUTV clients, we know what works and what doesn’t:

• SUTV is a visual medium, so think photos or graphics rather than just text.

• with SUTV, “less is more”. Ads that get a message across with visuals rather than text definitely perform better. Check how long it takes to read your creative... and if it’s close to 12 seconds, maybe it's time to start editing.

• try to keep the text to less than 25 words, and keep URLs as short possible.

• a good size for headline text is 100pt or larger, and we would recommend against going smaller than 60pt for everything else.

• we do not recommend the use of QR codes, as users may not have enough time to get their phone out and take a picture before the ad changes.

The comparison below shows how an original ad was revised - by the client - at our suggestion.

In order to keep the service fresh, we strongly suggest anyone posting an ad for one month or more should submit at least two ads up front that can be alternated (e.g. every couple of weeks). Ads can be switched out at no charge once per week.